Nursery Risk Management Workshop June 17, 2010 (Vista/San Marcos)

Nursery Risk Management Workshop
Center for Applied Horticultural Research   Directions
2280 Tamara Lane, San Marcos CA 92084
June 17, 2010
9:00 am – 12:00 pm

Moderator: Jim Bethke, UCCE San Diego County

Presenters: Trent Teegerstrom and Ursula Schuch of the University of Arizona

Topics:

• Nursery business benchmarks
• Tools for estimating cost/profit in your nursery
• Producing nursery crops with reclaimed water
• Nursery insurance programs for California

Target Specialty Products will provide lunch after the meeting.

Risks that regularly affect California nursery and floriculture producers include flooding, fire, freezing temperatures, introduction of exotic pests and diseases, and capricious changes in market demand. In this workshop, presented by Trent Teegerstrom and Ursula Schuch of the University of Arizona, educational material about crop insurance and financial and business planning will be presented, including the nursery cost/profit estimator to encourage producers to get a better estimate of the actual cost of production for individual products. 

Knowledge of actual production costs and feasible marketing prices are critical to making sound financial decisions. Information from this tool will help develop a baseline for benchmark standards for California nursery and floriculture products. Over time, producers will have access to information that will not only assist them in analyzing their own financial and operational success but their competitiveness based on regional benchmark standards. Education on how producers can secure their inventory, their labor force, and their infrastructure can be an important cornerstone of preventative risk management. 

Thanks to our sponsors (click on logos for websites):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 All UCNFA Programs are ADA Compliant. Should you need assistance, please contact us at least five days prior to the program.