UC Nursery and Floriculture Alliance
University of California
UC Nursery and Floriculture Alliance

Nursery Risk Management Workshop June 17, 2010 (Vista/San Marcos)

Nursery Risk Management Workshop
Center for Applied Horticultural Research   Directions
2280 Tamara Lane, San Marcos CA 92084
June 17, 2010
9:00 am – 12:00 pm

Moderator: Jim Bethke, UCCE San Diego County

Presenters: Trent Teegerstrom and Ursula Schuch of the University of Arizona


  • Nursery business benchmarks
  • Tools for estimating cost/profit in your nursery
  • Producing nursery crops with reclaimed water
  • Nursery insurance programs for California

Target Specialty Products
Target Specialty Products will provide lunch after the meeting.

Participants will receive a copy of the nursery cost/profit estimator spreadsheet program prior to the workshop and are encouraged to bring a laptop computer and production cost examples from their operations to the event.

Continuing Education Units applied for: CCA

Registration fee: $45.00 per person

Click here for Online Credit Card Registration (Visa, Master Card, Amex, Discover)

Click here to download Fax or Mail-in Registration Form (PDF)

Risks that regularly affect California nursery and floriculture producers include flooding, fire, freezing temperatures, introduction of exotic pests and diseases, and capricious changes in market demand. In this workshop, presented by Trent Teegerstrom and Ursula Schuch of the University of Arizona, educational material about crop insurance and financial and business planning will be presented, including the nursery cost/profit estimator to encourage producers to get a better estimate of the actual cost of production for individual products. 

Knowledge of actual production costs and feasible marketing prices are critical to making sound financial decisions. Information from this tool will help develop a baseline for benchmark standards for California nursery and floriculture products. Over time, producers will have access to information that will not only assist them in analyzing their own financial and operational success but their competitiveness based on regional benchmark standards. Education on how producers can secure their inventory, their labor force, and their infrastructure can be an important cornerstone of preventative risk management. 

Thanks to our sponsors (click on logos for websites):


Risk Management Agency

USDA Risk Management Agency
Small Sessions Program
CAES logo
ANR logo
UC Davis Department of Plant Sciences
California Center for Urban Horticulture

















ADA Wheelchair
 All UCNFA Programs are ADA Compliant. Should you need assistance, please contact us at least five days prior to the program.

Webmaster Email: lroki@ucdavis.edu